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Basic Marketing Concepts Demystified! – Part Six: Customer Lifecycle Management
Customer Lifecycle Management, (also called CLM) is the measurement of different customer metrics, with the goal of helping long-term organization performance. While traditionally practiced by...
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Basic Marketing Concepts Demystified! – Part Five: The Purchase Funnel
The Purchase funnel (also called the Sales funnel, or Decision funnel) is any of a number of different frameworks that show how customers arrive at decisions, using a funnel shape to illustrate the...
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4 Ways To Get the Most Out of Black Friday
4 Black Friday Marketing Pointers All Small Businesses Need It’s not quite Thanksgiving yet, but a lot of small business – particularly in retail – are eager to get a bit of the Black Friday (and Cyber...
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Basic Marketing Concepts Demystified! – Part Four: The Sales Process
What Happens When You Sell Something? A typical answer would explain that it happens when at least one thing of value gets exchanged for another. That’s exactly what happens in the sales process. But...
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Basic Marketing Concepts Demystified! – Part Three: Demand Generation
What Is Demand Generation? No point of being in business if there’s no demand for what you’ve got, right? Luckily for most of us, it is possible to create demand - within limits and context of course....
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Basic Marketing Concepts Demystified! – Part Two: Customer Relationship...
Why Sustainable Marketing is Relational — not Transactional One mistake many inexperienced entrepreneurs and managers make is to look at business from a purely transactional (one-time exchange)...
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Basic Marketing Concepts Demystified! – Part One: The 4 P’s of Marketing
Why Your Marketing Mix Matters. Just as coherent stories have a plot, defined characters, settings, themes, and conflict, sustainable marketing campaigns will need the right mix of ingredients. The...
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Setting Your Autopilot – 8 Ways to Streamline Decision-making Habits
Neuroscience and Psychology Tells Us How To Create a Habit of Making Better (and More) Decisions Management is a series of decisions – some harder than others. The process of decision-making, as well...
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4 Startup Commandments for One-Person Service Providers
Unless otherwise noted, UPrinting does not endorse any company or product that may be linked to or appear in this article. All photos are provided by the author. Offering professional services of...
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9 Things to Check When Winterizing Your Small Business
Winterize Your Enterprise! It’s almost always sunny here in LA, and it might seem weird we’re putting a small business winterization post up this early. We do however, have customers all over the US...
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Will These Burger-Making Robots Change Food Entrepreneurship?
How Food Automation Can Open New Doors for Small Business In the near future, you might very well be able to walk up to a vending machine and buy a gourmet burger – made faster, fresher, and to much...
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The Hidden Costs of Entrepreneur Mania
How Psychological Imbalance Can Lead To Success — and Tragedy Work-life balance? What’s that? To most founders, the phrase “nothing personal, just business” couldn’t be farther away from reality. But...
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It’s The Empathy, Stupid! – Why Entrepreneurs Can Be Jerks
…And Why Reading This Can (Literally) Make You a Better Person. Mirror neurons lighting up in the amygdala in an empathetic response Are you an empathetic manager? Chances are you aren’t. A new study...
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Pitch Perfect – 8 Presentation Psychology Hacks for Introvert Entrepreneurs
…That ANYONE can do! I hate the thought of having to talk to someone if I don’t have to. Contrary to what a lot of people here at UPrinting think, I don’t hate everyone in general. I love helping other...
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Attack of the Killer Z’s – How Napping Boosts Productivity
How would you react if an employee came to work drunk? Unless you work in an unusually laissez-faire environment, you probably wouldn’t stand for it. Conventional wisdom implies being drunk means...
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Reading Human Behavior – Why Behavioral Analysis Makes Sense For Any Business
One reason why business (and everyday life) is so challenging is that at any given time, you’re dealing with the unknown. The way we get around this is through observing and measuring- and if...
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Five Deceptively Obvious Habits Successful Leaders Share
Opinions expressed are solely the author’s and not necessarily those of UPrinting.com We all want to succeed at whatever it is we do. If you’re reading this, we’d guess that successfully running a...
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3 Popular Stress-Management Strategies – Dissected!
How is it that some people seem better suited to handle stress than others? There is no easy answer to that question. Recent advances in our understanding of genetics and neuroscience seem to...
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4 Creative Money Saving Tactics For Small Businesses
Unless otherwise noted, UPrinting does not endorse any company or product that may be linked to or appear in this article. In the current economic climate, every dollar matters in the business world...
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Is Using Artificial Intelligence Ethical For Business? (VIDEO)
In our last post we discussed the implications of advanced artificial intelligence for small business. Some of you chimed in that the piece seemed a bit pessimistic at the end. The day after we posted...
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